London 2012 Olympic pictograms



The 38 Olympic pictograms will be used on signage, tickets and at venues, helping spectators find their way around at Games-time.

The designs are vibrant and accurate depictions of each sporting discipline, developed in consultation with each International Sporting Federation.

They come in two different formats: a silhouette version and a 'dynamic' version inspired by the London Underground map, which will be used on merchandise, posters and signposts.

Aquatics - Diving - Dynamic pictogram
Aquatics - Diving
Aquatics - Swimming - Dynamic pictogram
Aquatics - Swimming
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